VeeCay and Max Consulting FZ-LLC

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About Us

At VeeCay and Max Consulting, we don't just implement technology—we transform how organizations work.

As a family-owned business in the RAKEZ Freezone, we combine deep technical expertise in ITSM, Atlassian, and Microsoft solutions with specialized change management and HR assessment capabilities.

What makes us different? While other IT consultants focus solely on systems, we understand that successful digital transformation requires both technical excellence and human adoption. Our unique dual approach ensures your team doesn't just get new tools—they embrace them, use them effectively, and drive real business results.

Led by Microsoft Certified Trainer and Service Delivery Manager Bjorn, alongside our Co-Owner Jessica's expertise in Change Management (Prosci and Hogan methodologies), we've helped organizations across finance, manufacturing, energy, and IT sectors achieve sustainable transformations that stick.

Ready to transform your IT operations with a partner who gets both technology and people?

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By Jessica Max, Talent Assessment & Organizational Change Expert September 4, 2025
As organizations navigate an increasingly complex business landscape, the traditional approach to leadership assessment—relying on interviews, references, and gut feelings—simply isn't enough anymore. After years of working with leaders across various industries, I've witnessed firsthand how personality-driven insights can transform not just individual performance, but entire organizational cultures. This is where Hogan testing becomes a game-changer.
By Bjorn September 3, 2025
In my experience working with SMBs and mid-market companies across the UAE, I've seen too many IT projects fail not because of technical issues, but due to poor project structure and governance. That's where Prince2 methodology becomes invaluable, especially when combined with deep technical expertise in ITSM and cloud implementations. The Hidden Cost of Unstructured IT Projects Most businesses don't realize that 70% of IT project failures stem from management issues, not technical problems. When you're implementing Jira Service Management or migrating to Microsoft 365, the technology works - but without proper project governance, you end up with scope creep, missed deadlines, and user adoption failures. Prince2's strength lies in its process-driven approach that defines clear roles, stages, and decision points. For IT projects, this means every stakeholder knows exactly what's expected, when decisions need to be made, and how success is measured. Bridging Technical Excellence with Project Discipline What makes Prince2 particularly powerful in IT contexts is how it complements technical implementation. When I'm setting up an ITSM solution for a client, I'm not just configuring Jira workflows - I'm managing business change, user training, process documentation, and stakeholder expectations. The Prince2 framework ensures we have proper business justification throughout the project. If a client wants to add new service desk categories mid-implementation, the change control process helps us evaluate the impact on timeline, budget, and benefits realization. Practical Application: ITSM Implementation Success Let me share how Prince2 principles apply to a typical Jira Service Management implementation: Starting Up a Project (SU) : We establish clear business case for ITSM transformation, not just tool deployment Directing a Project (DP) : Regular steering committee meetings ensure business alignment throughout technical phases Managing Product Delivery (MP) : Technical deliverables are tied to business outcomes, with user acceptance criteria defined upfront Managing Stage Boundaries (SB) : Each implementation phase has clear go/no-go decisions based on both technical and business criteria The UAE Context: Why Methodology Matters More In the UAE's fast-paced business environment, especially in free zones like RAKEZ, companies often prioritize speed over structure. However, I've found that Prince2's controlled approach actually accelerates delivery by preventing the rework and confusion that comes from ad-hoc project management. For compliance-sensitive sectors in the UAE, Prince2's emphasis on documentation and audit trails becomes even more valuable. When regulators ask about your IT governance, having Prince2-structured project records demonstrates professional management. Combining Prince2 with Agile Technical Delivery One common misconception is that Prince2 conflicts with agile development approaches. In reality, Prince2 provides the project governance framework while allowing agile methods within delivery stages. For ITSM implementations, this means we can have iterative technical sprints within a controlled project environment. Measuring Success Beyond Technical Deployment Prince2's focus on benefits realization ensures we're not just delivering working technology, but business value. For a service desk implementation, success isn't just "Jira is configured" - it's "incident resolution time improved by 40%" or "user satisfaction scores increased to 85%." This outcome focus aligns perfectly with managed services delivery, where ongoing value matters more than one-time technical deployment. Making Prince2 Work for Your IT Projects Start with Business Justification Before any technical work begins, establish clear business drivers. Why are you implementing this system? What problems will it solve? How will you measure success? Establish Proper Governance Set up a project board with business decision-makers, not just IT staff. Technical projects need business oversight to succeed. Plan for Change Management Prince2's emphasis on managing change throughout the project lifecycle is crucial for IT implementations where user adoption determines success. Document Everything In regulated environments or complex technical projects, proper documentation isn't overhead - it's essential for maintenance, compliance, and knowledge transfer. Conclusion The combination of Prince2 methodology with deep technical expertise creates a powerful approach to IT project delivery. It's not enough to be technically competent or methodologically sound - successful IT projects require both. For businesses in the UAE looking to implement ITSM solutions, migrate to cloud platforms, or establish managed IT services, choosing a partner who understands both the technical and project management aspects can mean the difference between project success and costly failure.  This dual expertise approach is exactly what we bring to our clients at VeeCay and Max Consulting - structured project delivery that ensures your IT investments deliver real business value, not just working technology.

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